Reach = the number of people who saw our campaign at least once.
Total Reach: 1,400,000 – reflects only part of the campaign’s impact, as it does not include widespread coverage by mainstream digital media, which contributes significant additional visibility.
PINK DUCK RACE PARTNERS
Photo credit: Magdalena Leclercq
Click here for more media files:
• Bijna 20.000 eendjes vullen Kattendijkdok voor Pink Duck Race (hln.be)
• Die Geschichte hinter dem Pink Duck Race (diplomatic-world-institute.com)
