• Breast cancer is the most common cancer in women in Europe
• 1 in 8 women will develop the disease before the age of 75
• Every year: 500,000 new diagnoses and 125,000 people die of breast cancer
• Breast cancer survival rates differ up to 30%, depending on where you live in Europe; this is unacceptable!
• Think Pink Europe is an umbrella structure of 30 country organizations.
• Facilitating and organizing common events and communications is their main job.

For more information, visit thinkpinkeurope.org

WE NEED PARTNERSHIPS TO REACH OUR GOALS

• Supporting a charity can increase engagement between you and your customers, and your employees. It can also help expand your investor and partner network.
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• Charitable giving helps improve brand image.
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• Get people positively talking about you.
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• Storytelling should be a central part of your charitable marketing efforts.
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• When partnering with a charity, be creative. The organization can cross-promote your business and products, giving you access to many new leads and potential revenue.
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• In business, being charitable doesn’t have to be an act of pure sacrifice. Companies that go out of their way to give back to the community and to make sure that people feel good about being their employees or customers get a lot of benefits back in the process.
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• A Cone Communications study revealed that 75% of millennials would take a pay cut to work for a socially responsible company. In comparison, 83% said they would be more loyal to a company that helps them contribute to social and environmental issues.