I’m Kris Schoeters, founder of Pink Duck Race. After years of bringing people together through sports and entertainment, I wanted to use that experience to create something with a lasting purpose.

In 2020, I started Pink Duck Race with a simple idea: a playful event could bring people together around a serious cause, the fight against breast cancer.

I wanted to make supporting that cause easy and accessible. Something you could join with your family, friends or colleagues. Something that would make people smile while giving them a reason to care, take part and spread the word.

That idea became a race with thousands of pink ducks and two clear goals: raise funds for breast cancer care and research, and raise awareness of the importance of early detection.

Sustainability was also part of the idea. You adopt your Pink Ducks for the race, while we collect and reuse them for future events. This way, the same small ducks keep making a difference, race after race, with not a single duck left behind.

Gunther Vanpraet supported me from day one, helping bring the idea to life. Over time, my life partner Mira joined me, along with committed local ambassadors such as Sven Van Assche and Geert De Dobbeleer, and many other supporters. Each brought their own energy, ideas and connections, helping turn a personal initiative into a shared mission.

From our first race in Ledegem in 2020, the ambition has been to bring this concept to more cities, with each race supporting a local breast cancer organisation. Wherever our ducks race, we want the impact to stay close to the people and communities taking part.

Our goal is to grow year by year, creating more impact across Belgium and internationally. Every new city, partner and participant helps us reach more people, raise more funds and spread our message further.

Seeing people, businesses, volunteers and cities embrace the idea is what keeps us going. Every adoption is a small gesture of support. Thousands of them can make a real difference.

Small ducks. Big impact.

Kris Schoeters
Founder, Pink Duck Race